Lilja the Label is a sustainable swimwear brand from Finland. Established in 2016, the label is built upon creating high-quality pieces that will stay as your favourites for seasons to come.
We use only the best recycled, sustainable or natural resources in our production, such as ECONYL® regenerated nylon, REPREVE® recycled plastic bottles and high-quality organic cotton. Built upon the values of slow fashion and the well-being of everyone involved in our product chain, we are committed to leading the change that is needed in the fashion world.
Lilja the Label is a sustainable swimwear brand from Finland. We focus on high-quality pieces that will stay as your favourites for seasons to come.
Most wanted this week
Lilja the Label donates 1€ for each order to save the Baltic Sea with the John Nurminen Foundation.
New in Lilja the Label journal
We recently spent a week in Spain to shoot our bestsellers in the Catalonian sun. In case you’ve missed the big restock announcement: We are bringing back our most loved and most asked for styles to get you ready for the upcoming summer season. You’ve been asking for them and now is your chance to …More
We hosted our first Lilja Swim Club at Löyly Helsinki this week. For so long we have been thinking about organising more events to be able to bring our community together on yet another level. Now, together with Löyly we found quite the perfect fit to achieve this. It was such a magical morning spent …More
Surprise! You’ve asked for them and we’ve listened. Our customers have been requesting these bestsellers to return, and here they are! Say hello to our bestseller restock curated just for you. We’re bringing back signature bikini sets and onepieces in our most-loved prints Laine, Olivia and Farrah, as well as our monochrome classics Mar, Terra …More